The single most important decision you will make is determining the right asking price for your property.

Once you’ve achieved a realistic sale price, you can count on your property being professionally marketed and promoted to bring in more buyers to your door. You can also expect to sell your home for the best possible price in the least amount of time.

BENEFITS OF PRICING RIGHT

The market ultimately determines the true value of your property.

Before you compare your home to similar properties and establish a competitive list price, the following points should be considered:

GETTING TO KNOW YOUR MARKET

A Home Market Evaluation is an indicator of what today’s buyers are willing to pay for a home. It compares the market activity of homes similar in your neighbourhood. Those that have recently sold represent what buyers are prepared to pay. The home currently listed for sale represent the price sellers hope to obtain. Those listings that have expired were generally overpriced or poorly marketed.

A Home Market Evaluation for your home will be reviewed based on the most current market information. Together we will establish the proper list price for your home.

I offer a FREE HOME MARKET EVALUATION for anyone wanting to know the value of their home on today’s market with NO COST and NO OBLIGATION to you.

RESULTS OF OVERPRICING

Many sellers believe that if they price their home high initially, they can lower it later.

Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, but by that time, it’s been for sale too long and some buyers will be wary.

On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it’s worth.

MISSING THE RIGHT BUYER

You may think that interested buyers “can always make an offer”, but if the home is overpriced, potential buyers looking in a lower price range will never see it.

Those who can afford a home at your asking price will soon recognize that they can get better value elsewhere.

THE IMPORTANCE OF EARLY ACTIVITY

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when Real Estate Sales Representatives and potential buyers sit up and take notice.

If the home is overpriced, it doesn’t take long for interested parties to lose interest. By the time the price drops, a majority of buyers are lost.